RUNNING A TEA BUSINESS
11th - 12th May 2017
9am - 5.30pm
The Market in the UK and elsewhere
Creating a Brand: How to develop a tea brand; finding your unique selling point; your product vision and positioning your brand in the market; things to consider i.e. packaging, concepts, range, accessories, etc.
Supply Chain: sourcing tea (wholesalers, private contract, etc); targeted product and services portfolio; establish pack formats, uses & limitations; evaluate outsourcing vs insourcing; organic, ETP and other certifications, etc; operational setup (people & activity management); storing tea and effective stock management; legals/what goes on pack/what you can and can't say); sourcing other items.
What do I charge?
Marketing and Communications: fundamentals of tea marketing e.g. marketing mix, which communication channels to consider for experience and marketing; connecting your brand and products to your audience; creating conversations and discovering which channels are right for you; website and social media, etc.
Business Plans and finances: basic business financial awareness (profit & loss, cash flow); establishing profitable pricing of products and services; key elements to a successful business plan; investment options.
9am - 5.45pm
Location, premises, health & safety considerations
The menu and tea list, brewing equipment, water delivery systems, automatic brewing machines, teapots, etc.
Planning your premises for retail/ for catering/ for online and wholesale
Staff and staff training
Take-away, out-catering etc.
Special events, promotion, publicity, etc.
4.30pm – 5.45pm
Networking Session with tea business owners
Tea Mocktails will be served