Tea Master Image

RUNNING A TEA BUSINESS

In response to popular demand, this course will now be offered as an online course. The content of the course will be divided into modules and anyone interested will be able to tailor-make their own course by selecting and paying for individual modules that suit their needs.

1. Pay as you go option (one module at any one time): £ 195.00 + VAT
2. Full 7 modules course package: £ 1,225.00 + VAT (£175.00 + VAT Per Module) subject to the student to pay the full amount at once before starting the 1st module.

MODULE 1: BUSINESS PLANS AND FINANCES
Christos Gkosdis

Christos Gkosdis, an experienced global supply chain strategist for FMCG giants Unilever and PZ Cuzzons, who is as passionate about tea as supply chain and operations. He has 17 years experience in the field and has ran the operations for award winning tea company Quinteassential. With knowledge and understanding of the intricacies of tea, Christos is skilled in optimising supply chains.

This module will cover:
• Basic business financial awareness (profit & loss, cash flow)
• Establishing profitable pricing of products and services
• Key elements to a successful business plan; investment options.


MODULE 2: SUPPLY CHAIN
Christos Gkosdis

Christos Gkosdis, an experienced global supply chain strategist for FMCG giants Unilever and PZ Cuzzons, who is as passionate about tea as supply chain and operations. He has 17 years experience in the field and has ran the operations for award winning tea company Quinteassential. With knowledge and understanding of the intricacies of tea, Christos is skilled in optimising supply chains.

This module will cover:
• Sourcing tea (wholesalers, private contract, etc)
• Targeted product and services portfolio
• Establishing pack formats, uses & limitations
• Evaluate outsourcing vs insourcing
• Organic, ETP and other certifications, etc.
• Operational setup (people & activity management)
• Storing tea and effective stock management
• Legals/what goes on pack/what you can and can't say
• Sourcing other items
• What do I charge?


MODULE 3: CREATING A BRAND
Bernadine Tay

Bernadine Tay founder of Quinteassential and Global tea curator and ambassador for Wedgwood, tells stories and relives memories through her tea designs. With a passion for tea and experience in PR and marketing for luxury brands, Bernadine helps tea companies build effective marketing and PR strategies. She had won numerous Great Taste awards for her own tea range and has been nominated for North West business of the year. She has frequently been featured in the media and is now also a tea judge.

This module will cover:
• How to develop a tea brand
• Finding your unique selling point
• Your product vision and positioning your brand in the market
• Things to consider i.e. packaging, concepts, range, accessories, etc.


MODULE 4: GETTING THE BEST FROM YOUR WEBSITE
Scarlett Swallow

Scarlett is marketing and website manager for Canton Tea Co, one of the UK's leading loose leaf tea specialists. In her role, Scarlett is on a mission to get more people drinking good tea at home, through driving e-commerce sales. Trained as a marketeer and starting out her career in publishing at the dawn of the web-first movement, she has a 10 year background in website strategy and management, digital marketing and communications.

This module will cover:
• Do you need a website?
• Getting started
• What to include
• What to measure
• How to increase your conversion rate
• Marketing your website


MODULE 5: YOUR TEA SHOP, TEA BAR OR TEA ROOM, PART 1
Emilie Holmes

Emilie Holmes has grown her business, Good and Proper Tea, founded in 2012, from a converted Citroen H van to a thriving flagship Tea Bar in Farringdon, London. She also has a strong retail presence on-line. Emilie’s personal curation of single origin teas from around the world, along with careful brewing by the unique Steampunk machine, marks her out as one of the best and most respected tea bar owners in the business.

This module will cover:
• Location
• Premises (what you need)
• Planning your premises for retail, online and catering
• Planning your premises for wholesale
• Health & safety considerations
• Brewing equipment
• Water delivery systems
• Automatic brewing machines
• Teapots, etc. other accessories etc.


MODULE 6: YOUR TEA SHOP, TEA BAR OR TEA ROOM, PART 2
Kas Ali

Bio coming soon

This module will cover:
• The menu and tea list
• Suppliers
• Take-away
• Out-catering, etc.
• Special events
• Promotion, publicity, etc
• Staff and staff training


MODULE 7: MARKETING AND COMMUNICATIONS
Rahul Kale & Bernadine Tay

Bernadine Tay founder of Quinteassential and Global tea curator and ambassador for Wedgwood, tells stories and relives memories through her tea designs. With a passion for tea and experience in PR and marketing for luxury brands, Bernadine helps tea companies build effective marketing and PR strategies. She had won numerous Great Taste awards for her own tea range and has been nominated for North West business of the year. She has frequently been featured in the media and is now also a tea judge.

Rahul Kale is an award winning international business director with Typhoo Tea. Originally from India, Rahul was educated in England and has an MBA from Henley Management college. Rahul has lived and worked in North America, Russia, India and Europe.

1. Bernadine Tay:
• Which communication channels to consider for experience and marketing
• Connecting you brand and products to your audience
• Creating conversations and discovering which channels are right for your website and social media.

2. Rahul Kale:
• Fundamentals of tea marketing
• A marketing mix – a business tool used in marketing and by marketers
• Price-product, promotion, place
• How category management works and why it is the most important element of modern day retailing